Commercial function from Certainly

With greater than 50 million visits to Certainly each month within the UK alone¹ we’ve a front-row seat to the worldwide economic system. Trying on the UK’s automotive trade we see that job postings have surged for the reason that begin of the pandemic. In a super world there’s a good steadiness between the demand for employees – which we see via the variety of jobs posted to the platform – and the variety of jobseekers making use of for these jobs.

In some instances, akin to with demand for roles in automotive Gross sales, job postings on Certainly have risen by 47% for the reason that begin of the pandemic, whereas the variety of jobseekers on the lookout for these jobs has elevated by 60%. This can be a pretty wholesome steadiness. Then again, roles in set up and upkeep have elevated by 269% whereas the variety of jobseekers in that class has elevated by solely 185% over the identical interval. In different phrases, the demand for employees is considerably higher than the provision.²

As a result of the quantity of roles and jobseekers on Certainly is so excessive, we’re additionally capable of break this knowledge down at a regional degree. This helps us to see areas the place it could be simpler or harder to recruit. This data can be utilized to assist to develop totally different methods. For instance, it could be value contemplating whether or not some administrative roles could be accomplished remotely and subsequently provided to individuals in components of the nation the place the provision of labour for these roles is excessive.

The important components of a profitable recruitment technique are to jot down job commercials in a compelling method and to make sure that your provide to potential staff – generally known as your ‘employer model’ – lets you stand out out of your competitors. With our potential to see what thousands and thousands of jobseekers seek for each month, we are able to advise you on one of the best methods to do that.

We’ve got seen from our personal analysis that 73% of jobseekers in the UK say a job description that features duties, expertise, and necessities is essentially the most beneficial data for gaining a greater understanding of a task.³

With important latest advances in using Synthetic Intelligence – and extra thrilling developments to come back in 2024 – we are able to cut back the period of time it takes to create a brand new job description from 2 hours to only 5 minutes.⁴

Our devoted automotive group works throughout the sector to supply perception and recommendation to assist firms to face the recruitment problem. Please get in contact with us to debate your plans for 2024 and past.

Thomas Wilson, Senior Gross sales Director. thomasw@certainly.com

¹ SimilarWeb, whole visits October 2023

² Certainly knowledge (UK)

³ Certainly UK survey of 750 jobseekers

⁴ Certainly knowledge (US, UK, FR and CA)