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We are able to discuss efficiency later, how about these seats?
If you happen to’re impressed by consideration to element, you’ll definitely be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time had been promoting shoppers on fashion and reasonably priced luxurious, Volvo was sharing with automobile buyers the virtues of its seats. Actually. The driving force’s seat particularly.
Extra Favourite Automotive Adverts
Apparently, and I don’t truly doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is totally in step with interval Volvo promoting—which totally eschewed claims of energy, luxurious, or fashion—it’s shocking that even Volvo would go into this a lot element a couple of single characteristic of the automobile. After all, to tie the message up neatly, the advert textual content concludes with this:
If this looks like loads of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The pondering that went into place the place we put our seat. Our automobile.
Now, it’s fascinating that within the single picture of the entire automobile, the automobile does seem like hustling alongside. Maybe a subliminal suggestion that despite the fact that your Volvo has been thoughtfully engineered and was properly screwed collectively, there’s nonetheless time available?
Additionally, and we haven’t truly counted, what number of interval Volvo adverts featured a automobile of this shade, or the yellow beneath?
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1974 Volvo Gallery
(Click on beneath for enlarged pictures)
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