Mercedes’ reign because the best-selling luxurious model in Australia is over as BMW has dethroned the three-pointed star for the primary time in 11 years. With 26,184 autos delivered in 2023, the corporate with the well-known roundel bought 1,869 extra vehicles than its archrival from Stuttgart. The final time BMW was forward within the luxurious race was in 2012.

Demand for BMWs jumped by 15.4% final yr whereas these for Mercedes autos declined by 9.3%. It’s value mentioning that for the reason that starting of 2022, Mercedes has been promoting vehicles at mounted costs. BMW additionally plans to undertake the company mannequin from 2026 in Europe, but it surely has already dominated out promoting vehicles at non-negotiable costs in Australia.

Previously six years, BMW gross sales have gone up within the Land Down Below whereas these of Mercedes have declined. BMW’s finest yr in Australia was in 2016 when it shipped 28,028 vehicles whereas Mercedes set a file in 2017 when it delivered 37,048 vehicles.

In 2023, the best-selling BMWs in Australia have been the X1 (4,644 models, +91.5% YoY development), X3 (4,002 models, -12% YoY decline), X5 (3,682 models,+18.4%), and the three Sequence (3,147 models, +11.7%).

If you issue within the industrial aspect of Mercedes-Benz by contemplating gross sales of the Vans department, Mercedes nonetheless got here out on high general. Gross sales outcomes for 2023 revealed by Australia’s Federal Chamber of Automotive Industries present Mercedes-Benz Vans bought 4,538 models in 2023, up by 1.3% in comparison with the yr earlier than. Doing the maths, Mercedes passenger and industrial car gross sales amounted to twenty-eight,853 models or 2,669 greater than BMW.

Elsewhere, Audi needed to accept third place with 19,039 models (+29.2%), adopted by Lexus with 15,192 models (+114.3%) and Volvo with 11,128 models (+3.9%). Nevertheless, Tesla beat all of them with 46,116 vehicles (+135.4%), however opinions are cut up concerning whether or not it’s a luxurious model or not.

Excluding Mercedes-Benz Automobiles and Jaguar, all the opposite luxurious manufacturers in Australia have been up in 2023. That features MINI, which had an excellent yr as demand blossomed by 42.9% to 4,289 models.

Supply: BMW Australia