Networld Media Group, which owns various B2B web sites within the restaurant, expertise and retail areas, has launched its first client web site, Rewards That Matter, together with related social media accounts on Fb and Instagram. The location launched on August 3, 2023.

Rewards That Matter brings consciousness to shoppers of the tons of of loyalty packages out there throughout markets in eating places, retail, journey, banking, leisure and extra. The location, which affords perception on loyalty program information and rewards program updates, is a primary of its type for Networld Media Group, which owns FastCasual.com, RetailCustomerExperience.com, and PizzaMarketplace.com and operates various commerce reveals together with the Quick Informal Govt Summit and the Interactive Buyer Expertise Summit.

“Networld Media Group historically publishes B2B information and trade tendencies enterprise websites. This shall be our first launch into B2C,” mentioned Kathy Doyle, CEO of Networld Media Group. “This data portfolio will give lots of our B2B readers and advertisers a technique to get their loyalty packages’ messages out to the world. Model loyalty packages proceed to ramp up as a manner for companies not solely to realize new prospects but additionally to enhance their buyer lifetime worth. It’s a pure match for us to have the ability to circulate content material to shoppers from our enterprise websites who care about getting the bang for essentially the most buck in the course of the buy course of.”

Shoppers are extra doubtless than ever to hitch a loyalty program and keen to pay if this system ensures reductions and affords related advantages, in line with a Clarus Commerce loyalty knowledge research. The info revealed 78% are fascinated with such packages.

“Loyalty packages are engaging to all demographics, however they’ve develop into an anticipated and pure a part of the acquisition course of amongst millennials and GenZers,” Doyle mentioned. “It is vital for manufacturers not solely to take part, however to ensure they impart these program choices successfully. This can be a car for them to try this.”

Manufacturers can submit their loyalty packages for inclusion on RewardsThatMatter.com by way of an on-line kind. Manufacturers may also ship related information to website editor Judy Mottl at RewardsThatMatter@NetworldMediaGroup.com.

“We try to be the one-stop spot for shoppers to get loyalty and rewards program information and the place for manufacturers to make sure their prospects are conscious of what their loyalty and reward packages present,” Mottl mentioned.