Bentley Motors has created a brand new absolutely immersive, revolutionary and digitally partaking buyer expertise at its Crewe headquarters.

From 1 September, prospects will be capable to create their very own Bentley design in addition to having fun with the 3D expertise that brings the story of Bentley’s lengthy and wealthy historical past to life.

This improvement is a part of its £2.5 billion funding in future product improvement and the Bentley headquarters which employs over 4,000 individuals. 

Bentley prospects shall be welcomed by a devoted host who will create a personalised manufacturing facility tour to encourage and stimulate concepts for his or her closing specification. 

A brand new buyer expertise space within the Excellence Centre for Automobile End will supply the chance to create a chunk of customized artwork.

Shoppers shall be invited to select from a spread of the newest paint finishes, sustainable hides, stitching designs, best wooden veneers, hoods, carpets and seatbelt varieties with design consultants readily available to offer recommendation on mixtures and aesthetic. 

The devoted wooden store with greater than 9 sustainable wooden finishes from world wide will allow prospects to pick their very own veneers and learn the way their automotive shall be precision e book and mirror matched. Bespoke finishes resembling stone, carbon fibre and machine turned aluminium are additionally supplied. 

Caren Jochner, world head of name expertise at Bentley, stated, “We now have invested closely to offer the service our purchasers anticipate and at the moment are offering interactive immersive options that may allow every buyer to be taught and work together in addition to making a legacy and alternative to put money into a chunk of Bentley historical past.

“Our buyer expertise centre, CW1 Home, is a spot the place we will entertain our prospects in an unique atmosphere and so they can get pleasure from being immersed within the Bentley model. The ability and keenness of our craftspeople who work with the best supplies is now supported by immersive digital improvements such because the 180-degree present in Lineage and our new Phygital Desk creates alternatives for purchasers to customize their most popular manufacturing facility tour utilizing contact display know-how.”