I’ve been pondering again to one of many first choices that needed to be made when beginning our firm.
The title.
 
It’s clearly crucial so price taking time to think about it, as it will likely be an identification that you’ll signify, and vice versa, for a while.  As your calling card it will probably say loads concerning the firm and can give a sure impression to potential shoppers.  Though not the be all and finish all, it will probably make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the trade you’re in or taking the other method and going in opposition to conference for the sector, must be thought by means of.
 
Like everybody within the place of naming their enterprise I went by means of a quantity thought processes and concepts.
 
I rejected using my title as a result of I used to be clear that the corporate ought to have an identification of its personal and when individuals joined they might affect the character by means of their involvement.  It might additionally have the ability to keep on buying and selling with out me concerned if want be.  I additionally knew I wished a reputation that wouldn’t turn out to be an acronym like BMW, nor simply letters with no that means.
 
One method I took was to consider what traits I consider it takes to succeed; dedication, ambition and drive. 
Bingo!

From first Emblem and enterprise card to present

The extra I thought of it drive was clearly the apparent alternative, for positive the character facet, clearly automotive and car associated, and it’s what I like to do. Together with 99% of individuals concerned within the automotive design trade.
 
As with lots of people over the previous few months I’ve been reassessing life and enterprise. An essential a part of that course of being listening to podcasts – particularly in the midst of the evening.  One particularly, The Futur with Chris Do, has been a significant supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from one among his twitter posts – a possible chapter for his (nicely price studying) ebook ‘A Pocket Stuffed with Do’.

Now’s a time for focus and drive, as our firm passes by means of it’s twenty fifth 12 months, to be able to steer a transparent future path.

_{high picture credit score – Chris Do – the futur}