In 2023 BMW offered a complete 362,244 Automobiles, setting a brand new gross sales document for the model within the U.S. That was pushed by plenty of merchandise in addition to an enormous improve in demand for electrical autos. Gross sales of BMW’s electrical fashions almost tripled accounting for 12.5% of complete gross sales within the US. However there’s extra gross sales winners at each the excessive and low-end of the lineup.

Within the fourth quarter of 2023, BMW gross sales within the U.S. totaled 107,881 autos, a 6% improve from the 101,738 autos offered within the fourth quarter of 2022. For the complete yr 2023, BMW gross sales elevated by 9% on complete gross sales of 362,244 autos in comparison with the 332,388 autos offered in 2022.

Key to this was the not too long ago launched BMW X1 which noticed an enormous improve of 196.2% for the yr. On the opposite finish of the spectrum was the al new 7 Sequence which, regardless of it’s controversial seems scored nicely with customers with an 80.9% improve in gross sales. Then there’s the 4 Sequence (buoyed by the i4) which as soon as once more outsold the venerable 3 Sequence.