Cadillac wasn’t kidding when it mentioned pricing for its Celestiq flagship would begin above $300,000.

Firm spokeswoman Melissa Grady Dias took to LinkedIn final week to announce the beginning of buyer commissions for the large electrical hatchback, and that the bottom value is roughly $340,000, not together with vacation spot.

That base value is for what Dias described as a “clean canvas,” which means precise transacted costs could also be a lot greater. A part of the rationale for the automobile’s steep pricing is the excessive stage of personalization that can be accessible to clients.

Cadillac hasn’t supplied particulars on what personalization choices can be accessible, other than the return of the Cadillac goddess brand for components of the car’s exterior and cabin. Nonetheless, in a video launched final fall, musician and future Celestiq proprietor Lenny Kravitz is proven a spread of colours and trim supplies.

The shopper fee course of, or design course of, as Cadillac refers to it, will put clients involved with an on-call concierge, in addition to Cadillac’s designers, to assist them arrive at their ultimate configuration. Prospects will even be invited to go to, both bodily or nearly, a new Cadillac Home location on the Common Motors International Technical Heart in Warren, Michigan, the place the Celestiq can be constructed.

Manufacturing begins in December and Cadillac has mentioned the Celistiq can be churned out largely by hand at a fee of simply 1.2 vehicles per day, which means annual manufacturing can be lower than 500 models per yr. Deliveries are scheduled to start out within the spring of 2024. Dias mentioned there’s been “extraordinarily excessive demand” for the Celestiq, which means anybody who hasn’t reserved a construct slot but might have to attend a substantial interval to take supply.

The Celestiq is designed round Common Motors’ Ultium EV platform and battery know-how set. It is going to have 600 hp on faucet and a 111-kwh battery anticipated to ship roughly 300 miles of vary. Because of assist for charging at as much as 200 kw, house owners will be capable of add 80 miles of vary in 10 minutes utilizing a DC quick charger.

There will even be loads of know-how, both customary or accessible, together with a 55-inch dash-wide digital show, a four-panel glass roof that allows the driving force and passengers to individually set the extent of transparency, a 38-speaker AKG sound system, and the primary software of GM’s Extremely Cruise automated driver-assist function which is promised to perform on 95% of U.S. roads.