Lightning electrical pickup gross sales have been up 113% final month, propelling Ford to a brand new EV gross sales file in November. Ford is now the second best-selling EV model behind Tesla within the US.

Ford units new EV gross sales file in November

Ford’s CEO Jim Farley broke the information on Friday that F-150 Lightning gross sales broke a month-to-month gross sales file final month.

F-150 Lightning gross sales greater than doubled (+113%) in November, with 4,393 models bought. With the expansion, Ford’s Lightning is the best-selling electrical pickup by means of November, edging out the Rivian R1T.

Ford bought extra Lightning fashions final month than it did in your entire third quarter (3,503 models bought). Lightning output was restricted in Q3 as Ford retooled its EV plant in Michigan.

In September, a Ford spokesperson informed Electrek that Lightning manufacturing “is beginning to ramp after a six-week shutdown to broaden the Rouge Electrical Automobile Heart.” The spokesperson mentioned Lightning deliveries have been restricted in July and August.

General, Ford bought 8,958 EVs in Nov (+43.2% YOY), a brand new file. Mustang Mach-E gross sales have been additionally up 21.3%, with 4,294 models bought.

The electrical crossover led Ford to a file third quarter with 5,872 models bought, representing over 70% of EV gross sales.

Ford has been ramping Mach-E output all 12 months with “improved Mustang Mach-E stock circulation” starting on the finish of Q2, in accordance with Andrew Frick, VP of gross sales distribution.

General gross sales have been down 0.5% final month (145,559), with ICE automobile gross sales falling 6.5%. In the meantime, Ford’s hybrid gross sales rose 75.2%, putting it within the prime three (Toyota, Honda, Ford). The Lightning and Hybrid variations accounted for 1 / 4 of F-150 gross sales final month.

Electrek’s Take

It’s good to see some constructive information from Ford on the EV entrance. Regardless of the record-setting efficiency, Ford is scaling again on a number of EV investments.

Ford’s CFO, John Lawler, defined on the corporate’s Q3 earnings name that the corporate has “taken out some Mustang Mach-E manufacturing.”

Lawler added, “We’re slowing down a number of investments,” together with at its EV battery plant in Michigan. Ford is delaying round $12 billion in spending altogether.

Ford’s Lightning is gaining a number of new rivals, with the Tesla Cybertruck launching and the Chevy Silverado RST EV pickup coming subsequent 12 months.

To compete, the corporate launched a new “Flash” trim for the 2024 lineup that pulls favourite options from the XLT and Lariat fashions. It contains an prolonged vary battery with as much as 320 miles vary, an inside loaded with tech, Ford’s Tow Tech bundle, and a warmth pump, beginning below $70,000.

Ford has been operating important promotions on its Lightning EV pickup with as much as $15,000 off in incentives.

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