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Ford’s challenge to triple F-150 Lightning manufacturing is full, as its Rouge Electrical Automobile Heart (REVC) was expanded after a six-week manufacturing shutdown to make method for enhancements.
Ford introduced in the present day that it has formally resumed manufacturing of the all-electric F-150 Lightning following a six-week shutdown that was an growth and retooling of the REVC plant. The rationale for the growth and retooling was to triple manufacturing charges from 50,000 to 150,000 annual models.
By this fall, Ford expects to achieve a manufacturing price of 150,000 annualized models, it mentioned.
Try what the crew is doing at REVC! Rising #F150Lightning manufacturing because of retooling + growth. We’ll be constructing extra vehicles for patrons, quicker than ever. On monitor for manufacturing capability run price of 150K. So pleased with this crew—they maintain elevating the bar. Thank… pic.twitter.com/DCnthEjLBk
— Jim Farley (@jimfarley98) August 1, 2023
Due to the shutdown, Ford mentioned the REVC “is now able to speed up the ramp-up course of to unlock provide and assist meet demand for the truck.” By the tip of the 12 months, Ford expects to construct greater than 70,000 F-150 Lightning models “with manufacturing for U.S. clients anticipated to ramp within the fall.”
Debbie Manzano, Director of Manufacturing for Ford, commented on the REVC’s accomplished growth:
“We’re all trying ahead to getting these F-150 Lightning vehicles into the palms of our clients – from the U.S. to Norway. This milestone is the results of a variety of exhausting work and collaboration.”
The retooling Ford carried out on the REVC now makes use of tools to routinely measure and validate the outside physique match for margin and flushness precision, the corporate mentioned. This highlights an excessive concentrate on an enchancment in construct high quality for the corporate, as Ford mentioned it was its first North American manufacturing plant to obtain the instruments.
Credit score: Jim Farley | Twitter
Moreover, one other station was added to validate wheel alignment and headlamp goal for driver help know-how.
The manufacturing ramp is a key a part of Ford’s quest to satisfy manufacturing demand, particularly in terms of constructing the F-150 Lightning’s most sought-after trims, just like the XLT, which accounts for 50 p.c of recent orders, the corporate mentioned.
Latest value decreases have helped Ford reignite demand for its automobiles, as the corporate has seen a threefold improve in net site visitors and a sixfold improve in buyer orders thanks to those new, extra accessible value factors.
Martin Gjaja, Chief Buyer Officer of Ford’s all-electric Mannequin e unit, mentioned:
“Now we have discovered so much from our first-ever EV truck clients, together with a choice for know-how and visible differentiation. We proceed to refine the F-150 Lightning lineup to make the soar to an EV truck a straightforward selection for patrons.”
Ford is hoping to proceed gaining momentum on its EV push, and the manufacturing improve of the F-150 Lightning will assist create a extra accelerated “customer-focused transition to EV adoption.”
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