The corporate importing the Rexton, Tivoli and Korando SUVs, SsangYong Motor UK, has rebranded to KGM Motors UK in keeping with the Korean automobile producer’s world relaunch because it seeks to maneuver on from its troubled latest historical past.

Along with the brand new identify, the UK distributor proudly adopts the model’s world slogan, “Go Completely different. KGM,” reflecting a unified imaginative and prescient to encourage clients to embrace innovation and break free from the abnormal.

The area of interest, SUV-focused model SsangYong had been used since 1988 by varied mother or father teams, together with Daewoo/GM Korea, SAIC and Mahindra, which owned it till SsangYong went into receivership in 2020 and was then purchased by KG Mobility in early 2023, which is behind the rebrand to KGM.

Within the UK, the brand new identify will likely be set to the appropriate of the manufacturers iconic winged brand, which pays homage to KGM’s heritage since 1954. This company id (CI) change will introduce a brand new refined model color scheme, the place white on black replaces the present white on blue color palette.

Present SsangYong sellers will likely be rebranded, and the distributor hopes to develop its retail community to round 80 places.

Kevin Griffin, managing director of KGM Motors UK, stated: “KGM International has modified its identify for the primary time in 35-years because it transforms right into a model for the long run. That is an thrilling interval for us all when it comes to unveiling a refreshed, trendy model id alongside the event and launch of spectacular merchandise which utilise new applied sciences.

“We’ve got embraced the change right here within the UK and we’ll proceed to develop as a proud and revered SUV and pick-up truck model.”

It additionally has a technique to steer away from the standard ‘worth for cash’ notion and develop into recognized for prime quality options and expertise.