Greater than 1600 Lamborghinis, coordinated by 100 sellers worldwide. These have been the numbers round Automobili Lamborghini’s contribution to Movember, marking the third yr in a row. Established in London in 2003, Movember goals to tell and lift funds worldwide for the therapy of sure males’s well being points, together with prostate most cancers, testicular most cancers, psychological well being, and suicide.

This is the reason, all through November, Lamborghini sellers and clients organized and took half within the “Bull Run” rallies of vehicles embellished with adhesive mustaches that house owners utilized to their hoods, particularly for the event. The biggest gathering was held in Newport Seaside in america with 80 vehicles concerned, adopted by Beverly Hills with 60 vehicles taking part.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “For this version, as effectively, we hope to have made a precious contribution to Movember. There have been so many sign-ups and initiatives worldwide, and we’re proud to play a component in elevating consciousness of such essential points. We hope that our assist will set an instance and that increasingly corporations will determine to do their half, as a result of in these circumstances each small gesture is a useful piece in attaining the objective.”

Moreover the Bull Runs, a number of different initiatives have been organized in the course of the month. On the official Movember web site, there was a fundraiser initiated immediately by Automobili Lamborghini, which enabled greater than €230,000 to be donated to the affiliation this version. One other notably profitable initiative was collaborating with Gillette in the course of the World Finals at Vallelunga, in Rome. Throughout the races, the world’s main firm in shaving merchandise arrange a sales space that was visited for the event by one of many affiliation’s founders and Lamborghini executives, who collectively trimmed their beards and mustaches as an indication of assist for Movember.

Additionally on this version, the Home of Sant’Agata Bolognese launched a venture with the Bologna Soccer Membership, desiring to unfold the Movember messages much more broadly. For the event of the Collection A championship match between Bologna and Lazio, a Huracán Tecnica was displayed outdoors the Renato Dall’Ara stadium in Bologna. The automobile was embellished with a number of QR codes linked to unique social media content material and unpublished interviews with gamers on the significance of psychological well being and the subject of most cancers prevention.

The month devoted to Movember has ended, with an array of profitable actions and constructive outcomes achieved by Automobili Lamborghini. Nonetheless, the mission of elevating consciousness about males’s well being doesn’t end on the finish of the month however is a year-round effort.