How do you prime the record-breaking gross sales of 2022? By delivery much more vehicles in 2023. That’s exactly what Rolls-Royce completed final 12 months when shipments grew even additional, reaching an unprecedented 6,032 automobiles delivered in over 50 international locations. Whereas a quantity enhance of 11 vehicles might not sound substantial, it turns into noteworthy when contemplating the common transaction value for a Rolls-Royce in 2022 was round €500,000.

It’s value noting that 2023 noticed the demise of two fashions – the Daybreak convertible and Wraith coupe. Setting a gross sales file with two fewer vehicles is much more spectacular. Granted, Rolls-Royce’s first-ever EV joined the lineup as deliveries of the Spectre coupe commenced final fall. This zero-emission car leads RR’s electrical ambitions, because the plan is to finish the manufacturing of automobiles with combustion engines in 2030.

As anticipated, the best-selling product final 12 months was the Cullinan SUV, adopted by the Ghost and the flagship Phantom. Relating to areas the place demand was excessive, the ultra-luxury British model a part of the BMW Group achieved file ranges within the Center East, Asia-Pacific, and Europe. Nonetheless, the USA was Rolls-Royce’s largest single market, forward of Higher China.

In Europe, the UK was the agency’s largest single market. Document gross sales within the Asia-Pacific area have been primarily attributed to a powerful demand from clients in South Korea. Relating to ultra-expensive Bespoke commissions, the Center East as soon as once more got here out on prime.

As to what lies forward, 2024 is a vital 12 months for the Goodwood-based marque since RR has entered its a hundred and twentieth 12 months. On Might 4, 1904, Charles Rolls and Henry Royce met for the primary time, and the remaining is historical past. The corporate has laid the muse for an additional robust 12 months by hiring 180 staff and bringing on board over 130 apprentices.

It’s unclear whether or not there shall be new fashions carrying the Spirit of Ecstasy statuette this 12 months, though spy pictures have indicated the Cullinan is getting ready to obtain a delicate facelift.

Supply: Rolls-Royce