Tesla has began a brand new electronic mail marketing campaign to encourage Tesla house owners with the Full Self-Driving (FSD) bundle to improve to a brand new automobile and switch the FSD bundle.

The phrases of the switch and the e-mail marketing campaign make it clear that what CEO Elon Musk introduced as an “supply of amnesty” is nothing greater than Tesla pulling a requirement set off to spice up gross sales.

Elon Musk as soon as mentioned that Tesla would all the time try to do the best factor:

We all the time attempt to do the best factor [at Tesla]. We actually care about that. Once we make errors, it’s simply because we have been being silly or silly or no matter.

When he introduced final week that Tesla would enable the switch of an FSD bundle to a brand new car, we thought for a second that Tesla would lastly be doing the best factor with this case:

Yeah, this can be a query we get requested quite a bit. So, we’re excited to announce that, for Q3, we shall be permitting switch of FSD.

But it surely rapidly began to sound extra like a requirement set off than an try and do the best factor.

Musk rapidly adopted up his assertion by making it clear that this can be a “one-time” supply that can finish by the tip of the quarter:

This can be a one-time amnesty, so it must be — you must reap the benefits of it in Q3, however — or not less than place the order in Q3 inside — inside affordable supply time frames. So, yeah, yeah, yeah, hope this makes folks comfortable. However need to — I imply, this can be a one-time factor, OK?

Tesla has now began to ship out an electronic mail marketing campaign to house owners of the FSD bundle to promote the FSD switch alternative:

The e-mail and the phrases affirm that consumers have to take supply of a brand new car by September 30, which is the tip of the quarter and the final alternative for Tesla to acknowledge a delivered automobile as income.

Listed here are the eligibility phrases:

• Have your new Tesla car delivered between July 20, 2023, and September 30, 2023
• Have ordered your new Tesla car configured with FSD functionality
• Be the authorized proprietor and registrant of the present car with Full Self-Driving functionality bought outright
• Have the present car and the brand new car on the identical Tesla Account
• Comply with all extra phrases and circumstances

Many Tesla house owners have been asking for the potential to switch their FSD bundle to a brand new automobile or be provided a refund as a result of after they purchased the bundle, they have been advised that it might ultimately lead to them having a totally self-driving car that might achieve worth.

Seven years after Tesla made that promise and began promoting the bundle with the promised self-driving functionality, the automaker has but to ship on it.

A few of these early house owners are actually searching for a brand new automobile, and after they go to commerce it in for a brand new Tesla, the automaker provides them a fraction of what they paid for the FSD bundle, regardless that it by no means delivered the principle function promised below that bundle.

Electrek’s Take

That’s not the best factor. That’s vaguely disguising a requirement set off as the best factor. The appropriate factor could be an open supply to have the paid FSD bundle transferred to any new car till Tesla can truly ship on its promise.

I might additionally supply refunds to those that need them.

However below its present kind, with a deadline on the finish of the quarter, this is rather like any Tesla end-of-the-quarter incentive. It’s a requirement set off. Tesla shouldn’t be making an attempt to do the best factor with this transfer; it’s simply making an attempt to promote extra vehicles.

You may’t promote a product, not ship it, and purchase it again from prospects for a fraction of what they paid. That’s simply not the best factor.

So Elon, have been you severe if you mentioned that Tesla all the time goals to do the best factor? Is Tesla being silly or silly or no matter?