With the upcoming begin of deliveries for the long-awaited Tesla Cybertruck inching nearer and nearer, it seems to be just like the Austin-based EV maker is ramping up its promotional efforts.

A current video posted by @carlosRdeA on X (previously generally known as Twitter) reveals a shiny new Cybertruck going by means of the icy puddles of a glacier in Iceland all whereas reportedly being filmed from a black Land Rover Discovery that was driving in entrance with its higher tailgate open.

It’s value noting that whereas Tesla has an ice-cold relationship with conventional media, giving it the chilly shoulder, it has visibly elevated its promotional video output this yr, publishing about one new manufacturing per thirty days on its official YouTube channel,in addition to ramping up video posts on X, the place it has over 20 million followers.

With this being stated, we count on the just lately filmed Cybertruck promo video to be featured on all the firm’s media channels and it could even make an look on the truck’s anticipated supply occasion someday subsequent month.

Revealed as a working idea again in 2019, the Tesla Cybertruck is already being assembled at a sluggish tempo at Gigafactory Texas, however increasingly more sightings point out that the Elon Musk-led EV producer is slowly however absolutely transferring towards beginning restricted customer-intent manufacturing.

The primary mass-produced models will most likely go into the fingers of Tesla workers, as was the case with the opposite passenger fashions once they first got here out, with common reservation holders subsequent in line to get their angular electrical pickups.

In response to a crowd-sourced knowledge tracker, over 1.9 million reservations have been made for the Cybertruck, with Elon Musk saying through the agency’s Earnings Name final month that demand for the zero-emissions pickup is “so off the hook, you possibly can’t even see the hook.”

When Tesla’s first electrical pickup hits the market, it’s anticipated to function all-wheel drive, all-wheel steering, the agency’s newest {Hardware} 4.0 driver help system laptop, air suspension, and a minimalist inside with seating for six individuals – three in entrance and three within the again.